Quantitative Research: Our services

Significantly Different Research is a full service marketing research company. We are an expert team of researchers with many years experience working for Blue-chip companies (e.g. Mars Confectionery, Pedigree Petfoods, Kraft, and Gallaher) and Research Agencies (TN Sofres, Mars/NMRA).

We undertake research projects Internationally and in the UK, mainly in FMCG, Retail and Business to Business, within the group we have bi-lingual qualitative researchers and access to Marketing consultants. We offer training in Marketing Research for clients and agencies and data analysis using SPSS or full analytical consultancy. Our focus is on using research to address marketing issues and our backgrounds give us the experience to make clear business recommendations from our findings.

David Lindsay and Dr. Derek Foster are full members of the Market Research Society. All fieldwork is of high quality, using interviewers working to IQCS standards as a minimum.

Further Information: sdmr2007[at]SDResearch.com

We offer the following services:

• Market structure and segmentation.
• Image modeling and strategy development.
• Trade-off studies.

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• Concept/product optimization.
• Idea generation workshops.
• Evaluating sales potential.
• Market potential modeling.

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• Perception importance quantified so that the most important things are addressed.
• Competitor image perceptions measured.
• Attitude and benefit segmentation.
• Store choice/simulation modeling (trade-off or image models).
• Testing New Layouts and Design.

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• The B.E.T.S (Brand Equity Tracking System) and Extended usage and attitude studies.
• Performance Tracking using (Brand Equity, attitudes, brand & corporate image).

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• Market structure and segmentation.
• Generation of brand positioning maps, highlighting gaps/opportunities and weaknesses.
• Packaging and Pricing Issues.

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• We use sensory testing panels(click for info.) for expert evaluation and feedback to R&D.
• We are able to link the sensory panel results with consumer test results using advanced multivariate and preference mapping techniques to provide more accurate product development.
• Product Development/ Research Guidance.
• Decision Testing.

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• Added value design and analysis.
• We are able to offer the whole range of multi-variate analysis (e.g. Conjoint analysis, clustering, regression, CHAID etc.).
• In-house data analysis (SPSS v.12) systems.
• For those companies who require data analysis/ tabulation only, we can provide this service using our in-house SPSS systems.

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• Market modeling using panel and ex-factory data at aggregate and raw data levels, e.g. to estimate pricing and promotional effects.

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Thanks to our Creative Director from L.R

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This document maintained by L.R. Material Copyright © 2006