Statistical Consultancy, Modelling & Data Analysis
There are very few multi-variate analyses that we are unable to perform on your data to enhance its value.
SPSS includes analysis capability for many multivariate routines including Trade-off/ Conjoint analysis. A simplified version of conjoint analysis can be used for importance estimation and Benefit Segmentation of the utilities that identify areas of marketing opportunity. A particularly useful group of analyses to help in targeting specific groups of consumers with their own relevant marketing message.