Retail Strategy Development
As with any highly complex service, it is essential to understand which are the most important influences on consumers; and either to retain them, to maximise their spending, or to attract new people. It is the consumer's experience and perceptions, of things like store layout, availability of goods or checkout queuing, that ultimately drives store loyalty.
We at SD Research generally find that trade-off techniques capture the key influences and the relationships between experiences and perceptions.